Kitscore doesn't ask you to trust a score. It shows you exactly what went into it — every component, every source, every weight. Here's how it works.
The Kitscore Trust Score is a weighted composite of four components, each scored 0–100. The final score reflects not just performance, but the quality of evidence behind each component. A live-verified data point carries more weight than a self-reported one.
Trust Scores are recalculated automatically whenever a creator updates their profile, uploads new evidence, answers the brand safety questionnaire, or has a campaign confirmed by a sponsor.
Why not just use follower counts? Follower counts measure size, not quality. A creator with 10K highly-engaged, brand-safe, UK-based followers is often more valuable to a sponsor than one with 200K followers of uncertain authenticity. Kitscore measures what actually matters to sponsorship outcomes.
Every creator's Trust Score is built from four components. Each is scored 0–100 and carries a weight that reflects its impact on sponsorship outcomes based on what sponsors consistently tell us matters most.
Every Trust Score ships with a Confidence Rating — a percentage that reflects how much of the score is backed by verified data versus self-reported information. A score of 80 with 90% confidence is meaningfully different from a score of 80 with 40% confidence.
Confidence increases as creators upload evidence, get verified by Kitscore, and have campaigns mutually confirmed by sponsors. It decreases if evidence is missing, outdated, or self-reported only.
Kitscore weights data differently depending on how it was verified. Live-verified data carries the most weight. Self-reported data carries the least — but still contributes, because any information is better than none.
Brand safety is scored via a structured 8-question assessment. Each question is answered by the creator and can be supplemented with content review evidence. Unfavourable answers apply calibrated score penalties — the severity reflects real sponsor concern levels.
Trust Badges are awarded based on the number of mutually confirmed campaigns a creator has completed. They cannot be purchased or gamed — they require a real sponsor to independently confirm a real campaign happened. Badges appear on creator profiles, trust links, Verified Media Kits, and sponsor decision memos.
The Reliability Score is Kitscore's primary differentiator. While the Trust Score measures a creator's audience and content quality, the Reliability Score measures their track record as a sponsorship partner — based entirely on verified, mutually-confirmed campaign data.
No other platform has this. It cannot be gamed, purchased, or self-reported. It is computed exclusively from campaigns that both the creator and sponsor have independently confirmed.
Formula: Campaign completion rate (30 pts, always counted) + Average sponsor ratings across communication, professionalism, and deliverable quality (25 pts) + Endorsement score from past sponsors (20 pts) + Repeat sponsor rate (15 pts) + Would Hire Again % (10 pts). Each of the last four is only counted once a creator has that kind of data — a brand-new creator with zero campaigns yet is scored on completion rate alone; the score is rescaled to 0–100 based on however many factors actually apply, so a creator with only one or two data points isn't penalized for the ones they don't have yet. Capped at 100. Recomputed automatically on every new confirmed campaign or endorsement.