Kitscore doesn't ask you to take a score on trust. Every score comes with a Confidence Rating that shows how much of it is backed by verified data. Here's what we measure, and why you can rely on it.
The Kitscore Trust Score summarises the quality of a creator's audience and content across four areas. It reflects not just performance but the quality of the evidence behind it: data that is verified directly counts for more than data a creator reports about themselves.
Scores update automatically when a creator's profile, evidence or campaign history changes, so a score reflects the record as it stands today.
Why not just use follower counts? Follower counts measure size, not quality. A creator with 10K highly-engaged, brand-safe followers is often more valuable to a sponsor than one with 200K followers of uncertain authenticity. Kitscore measures what actually matters to sponsorship outcomes.
Every Trust Score is built from the same four areas, so creators are always compared like for like.
We don't publish weightings, thresholds or formulas. A score that anyone can reverse-engineer is a score that can be gamed, and a gameable score wouldn't protect sponsors or honest creators.
Every Trust Score ships with a Confidence Rating that reflects how much of the score is backed by verified data rather than self-reported information. A score of 80 with high confidence is meaningfully different from a score of 80 with low confidence.
Confidence rises as creators submit evidence, get verified by Kitscore, and have campaigns confirmed by sponsors. It falls when evidence is missing, outdated or self-reported only.
Kitscore weighs information by how it was verified. Verified data counts for more than self-reported data, and the score never treats them as the same thing.
Alongside the Trust Score, Kitscore shows how a creator has actually performed as a sponsorship partner. This record comes only from campaigns that a real sponsor has independently confirmed.
A Kitscore score is not a guarantee of any single deal, and it is not a judgment of a creator's creative quality or character. It is a well-evidenced starting point. You still make the decision about who to work with.
Questions about how scores work? Email hello@kitscore.co.